Utilizing the New SEO with Social Signals
The short period after the Google Penguin update in 2012 put the online business world on its head. Most people were afraid of what it might actually mean for them. It forced them to realize just how important social signals would be to their survival. It is still mainly about SEO but it is absolutely going to have an affect on the traffic you send to your site. Trying to ignore this development can only be detrimental to the success of your business. Sure it is trendy but that doesn't mean it is going to fade any time soon. When you are looking for practical applications for social signals (SEO or more general things), these are some of the things that you can do.
If you learn as much as you can about Open Graph, you will be able to use it to gain exposure. This is a old concept, but it can be used for what is being done now. What you'll need to do is learn how to apply the markup, similar to HTML which is a markup language, to your web pages. This will give you the opportunity to tag your URL, webpages, pictures and other such items with meta data descriptions. Then it is possible for you to leverage widgets more often for social media. This will make your site even more social friendly. You want to have so much set in place that you can always use them to your advantage. How often do you post to the different business accounts you run on the various social sites? In order to keep your audience happy it is important that you post regularly. One thing about Facebook is that if you ignore your audience they'll assume you are no longer around or interested. Then they don't just stop visiting your page, they forget that you existed in the first place. Consistent communication is how you keep yourself from falling into this trap. You don't have to do this all day, you can take a small fifteen minutes to post something.
There are multiple methods that can be utilized to add SEO to your webpage. First, your homepage and Facebook can be linked together. That's just the beginning. Then you can do other things like adding plugins such as Fan Box. At this point you should get some social media engagement by doing something to generate it. You might be doing this already with sites like Facebook. On your social accounts, push your brand name. This could be in the form of exposing your domain or other important things. If it has social qualities, then you should play around with it and find a way to use it to your benefit. Just because it is optimized does not mean the exact things that are done for SEO.
It is not good to be behind in anything and even more difficult when it comes to internet marketing. Blending SEO and social signals only seems intimidating. Not really because it is basically already there. Learn how to use them to your advantage. Work at a steady pace and don't attempt to tweak too many things in a short amount of time.
The short period after the Google Penguin update in 2012 put the online business world on its head. Most people were afraid of what it might actually mean for them. It forced them to realize just how important social signals would be to their survival. It is still mainly about SEO but it is absolutely going to have an affect on the traffic you send to your site. Trying to ignore this development can only be detrimental to the success of your business. Sure it is trendy but that doesn't mean it is going to fade any time soon. When you are looking for practical applications for social signals (SEO or more general things), these are some of the things that you can do.
If you learn as much as you can about Open Graph, you will be able to use it to gain exposure. This is a old concept, but it can be used for what is being done now. What you'll need to do is learn how to apply the markup, similar to HTML which is a markup language, to your web pages. This will give you the opportunity to tag your URL, webpages, pictures and other such items with meta data descriptions. Then it is possible for you to leverage widgets more often for social media. This will make your site even more social friendly. You want to have so much set in place that you can always use them to your advantage. How often do you post to the different business accounts you run on the various social sites? In order to keep your audience happy it is important that you post regularly. One thing about Facebook is that if you ignore your audience they'll assume you are no longer around or interested. Then they don't just stop visiting your page, they forget that you existed in the first place. Consistent communication is how you keep yourself from falling into this trap. You don't have to do this all day, you can take a small fifteen minutes to post something.
There are multiple methods that can be utilized to add SEO to your webpage. First, your homepage and Facebook can be linked together. That's just the beginning. Then you can do other things like adding plugins such as Fan Box. At this point you should get some social media engagement by doing something to generate it. You might be doing this already with sites like Facebook. On your social accounts, push your brand name. This could be in the form of exposing your domain or other important things. If it has social qualities, then you should play around with it and find a way to use it to your benefit. Just because it is optimized does not mean the exact things that are done for SEO.
It is not good to be behind in anything and even more difficult when it comes to internet marketing. Blending SEO and social signals only seems intimidating. Not really because it is basically already there. Learn how to use them to your advantage. Work at a steady pace and don't attempt to tweak too many things in a short amount of time.